Google Ads can generate leads fast — or burn through budget just as quickly. Here’s how to start on the right foot.
1. Start With a Realistic Budget
You don’t need a huge budget to test Google Ads, but you do need enough to gather meaningful data — usually at least a few weeks of consistent spend.
2. Match Ads to Landing Pages
Sending ad traffic to your homepage instead of a relevant landing page is one of the most common — and costly — mistakes small businesses make.
3. Track Conversions From Day One
Without conversion tracking, you’re optimizing blind. Set up call tracking and form tracking before you launch, not after.
Ready to launch campaigns that convert? See our Google Ads services or get in touch.